Are you working ‘on’ your business or ‘in’ your business?

Are you working ‘on’ your business or ‘in’ your business?

Are you trying to do everything by yourself? How much of what you do could be done by someone else, so that you can focus on your core business activity?

As small business owners we often think we can, or should, do it all ourselves. We have to, right? Often there isn’t a dedicated role or team within our business for each function. Although we sometimes get away with wearing many hats, right now what we actually need to be concentrating on is our core business activity.

The next 6-12 weeks are crucial for the survival of a business, so a lot of these other adjuncts like accounting and marketing have to be, or should be, outsourced so you can focus on getting your business through.

Also, If you need an accountant in Auckland – feel free to reach out.

If you want to start working ‘on’, not ‘in’ your business, reach out for a no obligation call or visit our website to find out more about our CFO program.

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About the Author

Murray Phillips is the founder of Insight CA and The Cash Out Catalyst. A former multinational CFO, Murray now works alongside established New Zealand business owners – bringing CFO-level thinking to businesses that have outgrown their accountant but aren’t ready for a full-time hire.

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