“Insight CA has been an essential factor in keeping our business on track, indispensable!”

Is your business struggling with financial worries? Our Financial Freedom service, a key element of the Power Trio, empowers you to take charge of your finances, boosting profits and securing the freedom you’ve always longed for.
If any of the pillars in your path to success matter most, this is the one you need. Discover how business planning, tailored to your dreams, not only improves your finances but also leads you to the freedom you desire.
Is your business journey feeling like a solo mission? Our Success Partner service, an integral part of the Power Trio, provides you with a dedicated ally who understands your dreams and helps you turn them into reality, offering peace of mind and the freedom you deserve.





“Insight CA has been an essential factor in keeping our business on track, indispensable!”
“What a great company.”
Make it so easy for me to just run my business without having to worry about my accounting or filing my tax return. Would recommend to anyone.
“Murray really knows what he’s doing and knows business back-to-front.”
I’ve picked his brains on a variety of business issues and he’s knowledgeable and always willing to help. A great guy to have in your corner.
“Much more than just your average accountant.”
Murray is always available to answer your questions and so is Claire. Highly recommend.
Lake Road Electrical Ltd.
“Murray Phillips is an incredible font of knowledge.”
When he works with you he really dives deep into the business, accounts and identifies opportunities you never thought possible to improve profits and drive growth. He also has a fantastic network of professionals to connect you to to assist in other areas of your business.
“I thank my lucky stars that Murray was recommended to me by a friend.”
He is by far the best accountant I have ever used. I am not the best when it comes to looking after the books and with Murray, I don’t have to worry about it. He does it all for me and manages my Xero account remotely. It saves me worrying if I have done anything wrong and I have peace of mind knowing Inland Revenue won’t be chasing me! :). Without doubt a top accountant.
“Murray was able to get to the core of our business quickly and professionally.”
His communication skills are great, you know exactly where you stand with him. We are at the beginning of our journey and look forward to working with the team going forward, In the current financial climate, having a switched on advisor is like gold.
“Murray is great.”
I have been with Insight CA since the start of Jan 2016 and this is one of the best business decision I have made. I now not only do not have to manage my Xero subscription and I do not have to do any accounting in my business at all. I just create a invoice and Murray does the rest. I would recommend Murray to any business wanting to get a head and leave the accounting and advisory to the professional (Murray).
Thanks Murray I look forward to the growth this year.
“All I can say is I wish we had known Murray when we first went into business.”
We have had 3 different accountants (including Murray) over our business journey of 40 years. Murray doesn’t just want your business he wants you to know your bu receipts at the end of a year and here’s your invoice. We have recommended Murray to several people in our journey including close friends. I have learnt alot in 5 years than the previous 30 years. Insight would have been wonderful partner back then but am blessed to have Murray on our side now…..
“Earlier This Year (2018), Insight CA Sent Out A Marketing Email”
Earlier this year (2018), Insight CA sent out a marketing email to which I responded. I was at my wits end with being passed around the large accounting firm we had been with for several years, being promised the earth and charged moon beams. I decided to reach out to Murray for guidance and possible assistance. He was amazing, he met with me straight away, went into our systems only to discover nothing was being addressed by our existing accountants.
Insight CA came on board without hesitation – has quietly trained us with what we need to know to understand our business and systems better and of recent have stepped in to fully take over the accounting side of our business while still allowing us to remain in charge. I have recommended to several friends the services of Murray and Insight CA and have never felt happier or safer in their care.
“Murray Is Our ‘Go To’ Person In Our Business Start-Up Projects”
Murray is our ‘go to’ person in our business start-up projects. He helps us formulate realistic costing models and always deliver on time and within budget. That’s crucial as we work to tight deadlines.
“Insight Helped Make My Start-Up Happen”
Insight helped make my start-up happen. They prepared budgets and negotiated with the bank which reduced my stress. Their advice is realistic, easy to understand, and reassuring. They are always right on the mark.
“Insight’s Guidance And Advice Smoothed The Way In The Selling Of My Business”
Insight’s guidance and advice smoothed the way in the selling of my business, allowing me to semi-retire. Murray’s calm and detailed approach was a great help in a potentially stressful transaction.
“Murray Is Efficient And Really Knows What He Is Doing”
I have been so impressed by the service I receive from Murray. He is so great to deal with and really knows what he is doing. He made the migration to Xero so easy and sorted all of my tax issues. Murray is always available for any questions that I have, and everything gets done on time.
“Insight Can Solve Any Problem And Help Me Save Money”
I have been very impressed with the excellent service that Murray provides. He has exceeded my expectations by solving all of my financial problems and giving me valuable advice on cash flow budgeting and growth planning. His positive approach and knowledge mean that I always get the answer I need.
After spending many years understanding and learning the realities of business ownership, we developed The Three Pillars of Success to provide our clients with the best possible chance of succeeding.
Having a firm plan and solid cash flow are major components.
Cash flow is an essential part of any business success story, and so we recommend that every business creates an annual Cash flow Forecast to monitor their financial progress.
We want businesses to be proactive rather than reactive, so that when it comes time for their desired growth strategies and improvements, plans can be executed confidently.
Building on this foundation of understanding and confidence, Quarterly/Monthly Coaching provides long-term accountability and mentorship to ensure your plans are realised long-term.
Our core mission is focused on helping your business become a living, working example of success.
Everyone looking to get the most out of their business should invest in The Three Pillars of Success.
It promises to provide maximum value, with expert guidance and a tailored program that suits individual needs.
Here, you’ll learn the cutting-edge strategies and tactics used by successful businesses so that you can start making meaningful progress towards your goals.
We make it easy for everyone – no matter what stage of business development they are in – to understand the paths that lead to lasting growth and success.
Join us for what promises to be an invaluable experience.
Investing in The Three Pillars of Success can be beneficial in many ways.
Not only do they provide an opportunity to streamline your current operations but they can also help you prepare for future growth.
The good news is that yes, you can invest in the services independently, but if you really want to take advantage of everything they have to offer, it’s worth it to invest in all three as a comprehensive package.
Not doing so may significantly limit the returns on your investment and feel like an expensive decision that doesn’t pay off.
To get the most out of what we offer, we recommend investing in all of the pillars
Every business has a unique potential waiting to be unlocked, but the key is having an effective Business Plan.
To replicate success and create powerful growth, profitability & cashflow – you need a clear outline that outlines what needs to happen and provdies reliable goals against which your progress can be measured.
Join us on an exciting journey of self-discovery and growth, as we identify your potential to reach new heights!
Whether you are a small business owner or the CEO of a larger organisation: in this four hour planning session led by one our specialists, you’ll have the opportunity to:
Before our Business Planning session, you’ll have some homework to help pinpoint any potential issues that require further examination. That way we can get ahead of the curve and make sure everything is in order for when it’s time for us to meet!
Knowing your cashflow is an absolute must for any business.
It allows you to unlock hidden profits and make informed decisions, even if it’s not required by the bank!
An annual Cashflow Forecast can allow you to gain a better understanding of your finances and find creative solutions that boost profitability.
We’ll get the ball rolling by drafting a Cashflow Forecast using your accounting software as our guide.
You’ll have an opportunity to review it and provide us with specifics of any changes you anticipate in the upcoming year so we can refine all assumptions for accuracy.
Then, let’s schedule a meeting where together we will assess seasonal fluctuations, compare cashflows of last year versus this one, consider any implications of staffing changes, significant one-off items, taxation variables and capital expenditures – leaving no stone unturned we’ll finalise your Cashflow Forecast in your accounting or reporting software.
We recommend you create actual vs. forecast reports each month to track your progress and clarify areas that may present improvement opportunities.
We can also help you with this.
Are you ready to become the best version of your business?
Investing in either Quarterly/Monthly Coaching will give you access to one of our accountability coaches who will guide every step of the way. With personalised advice, decision-making tools, and a commitment from us that we’ll hold you accountable for achieving success – it’s time to make things happen!
Ideally, Accountability Coaching takes place once you have completed a Business Plan, so it becomes the guide against which all operational and personal decisions are made.
However, the Accountability programme may also be used as a vehicle and guide to work through major changes in your business circumstances or to help you implement a Strategic or Succession Plan.
This coaching programme consists of quarterly meetings with one of our senior team members, as well as phone and email support.
The purpose of each meeting is to review your actual results, clarify areas where you can improve your business performance, set 90-day goals and identify strategies to achieve them.
As a result of each meeting, you will develop a realistic 90-day Action Plan with timelines to keep you on track to achieve your annual Business Plan.
You will have access to our expertise and resources to enable you to implement best business practice.
We offer two different payment methods for our services – an annual fee paid in advance, or smaller monthly installments paid by direct debit. Both methods have their advantages and can be tailored to suit your individual needs.
Paying the annual fee in advance gives you on average between 10-20% discount on the overall cost, making it a great option if you’re able to commit to paying upfront. Alternatively, spreading the cost into smaller monthly payments can help to make the service more affordable, especially if you’re on a tight budget.
Whichever payment method you choose, we’re confident that you’ll be happy with the quality of our service. Be aware that the monthly installments are estimated fees for the year in advance, and may not cover all services. If you request additional services throughout the year, which are outside your plan, then we will let you know but need to charge you extra. Likewise, if you are unable to carry out the tasks we need to do your work and we need our staff to do it for you this is also not included.