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The Power Trio: Vision, Purpose, and Core Values in Business Culture

The Power Trio: Vision, Purpose, and Core Values in Business Culture

Today, we will show you the power trio that can make or break your business. No, it’s not your marketing strategy or your sales team. It’s something much more fundamental – your business culture.

And the three superheroes that shape this culture are Vision, Purpose, and Core Values. Let’s dive in!

A Clear Vision: Your Business North Star

Imagine you’re on a ship, sailing towards an unknown destination. Sounds a bit scary, right?

That’s exactly how your team might feel if your business needs a clear vision. A vision is like your business’s North Star, guiding you through the choppy waters of the business world.

It’s a picture of what you want your business to be. It’s not just about what you want to achieve but also about who you want to be.

Purpose: The ‘Why’ Behind Your Business

Next up, we have a Purpose. If Vision is your destination, Purpose is the reason you embarked on the journey in the first place. It answers the question, “Why does our business exist?” And no, “to make money” isn’t a good enough answer.

Instead, your purpose should be something that inspires and motivates you and your team. The driving force keeps you going, even when the going gets tough.

Core Values: Your Business’s Moral Compass

Last but not least, we have Core Values. These are the principles that guide your business’s actions. They’re like a moral compass, helping you make decisions that align with what your business stands for.

And they’re not just for show – they should be deeply ingrained in your business, influencing everything from your business strategy to your daily operations.

Ready to take your business to the next level? Contact us now to schedule a consultation and learn how our business planning services can help you achieve your goals and build a resilient business.  

The Culture Card: Bringing It All Together

Now, you might wonder, “How do I ensure my team understands and embraces our Vision, Purpose, and Core Values?” Well, that’s where the Culture Card comes in.

It’s a handy tool that combines your Vision, Purpose, and Core Values into one easy-to-understand package. It’s a constant reminder of what your business stands for and where it’s heading.

So, there you have it – the power trio of Vision, Purpose, and Core Values. They’re the superheroes that shape your business culture, guiding your business towards success. But remember, like all superheroes; they need to be nurtured and cared for.

So, keep them front and centre in your business, and watch as they work their magic!

Now, it’s over to you. Do you have a clear Vision, Purpose, and Core Values for your business?

If not, it’s time to start crafting them. And if you do, make sure they’re visible and ingrained in your business. After all, a positive culture is the secret ingredient to business success.

Are you ready to reach your goal? If you want to identify what your business goals really are, you better check this next article!

We offer services like Business Planning, which provides a comprehensive framework for improving your culture, and Core Values Development sessions to help your team identify your unique Core Values.

Are you struggling to make your business work? 

Insight CA Limited is a team of experienced Auckland-based chartered accountants and business advisors who can help. We’ll give you the power to see what’s really happening in your business, so you can take control and start making progress. Click here to learn more about how we can help you achieve your goals. 

Unveiling the Power of the Breakeven Point: Your Path to Business Prosperity

Unveiling the Power of the Breakeven Point: Your Path to Business Prosperity

Hey there, ambitious business owners! Are you ready to take your financial game to the next level and unlock remarkable growth? Well, buckle up because we’re about to dive into the captivating world of the breakeven point!

This extraordinary concept has the power to make your numbers crystal clear, hand you the reins to your business, and set you on the path to prosperity. In this blog, we’re pulling back the curtain on the breakeven point, revealing its secrets, and arming you with practical tips to harness its magic. By the end, you’ll be armed with the knowledge and confidence to drive your business to new heights!

Why the Breakeven Point Matters (Even if Numbers Aren’t Your Jam)

Let’s demystify the breakeven point together. Think of it as a superhero cape for your business finances. Simply put, it’s the magic moment when your total income matches your total costs. Hitting this point means you’re starting to make a profit. But here’s why it’s such a big deal:

Understanding the Breakeven Point: Your Path to Profitability

To make the most of the breakeven point, we need to get to the bottom of its true essence. At its core, it’s that magical point when your total revenue matches your total expenses, leaving you neither in profit nor loss. However, once you cross this threshold, each sale you make translates into pure profit. Understanding and leveraging the breakeven point arms you with a strategic edge to manage your finances and maximise profitability.

Calculating Your Breakeven Point: The Formula for Success

Ready to crunch some numbers? Here’s a simple formula for determining your breakeven point:

Breakeven Point = Fixed Costs / (Selling Price per Unit – Variable Costs per Unit)

1. Start by identifying those steadfast fixed costs. These are expenses that won’t budge no matter how your production or sales levels fluctuate. Think rent, utilities, salaries, and insurance.

2. Next up, it’s time to pin down that selling price per unit. This is the amount you charge customers for each unit of your fantastic product or service.

3. With the selling price locked in, let’s calculate those variable costs per unit. These costs dance around depending on your production or sales levels. They include direct materials, labour, and other expenses directly tied to delivering your product or service.

4. Drumroll, please! Now, plug those values into the formula, and voilà—the breakeven point unveils itself. This magical number tells you how many units you need to sell or produce to cover all costs and start generating profit.

Ready to take your business to the next level? Contact us now to schedule a consultation and learn how our business planning services can help you achieve your goals and build a resilient business.  

Setting Goals to Reach Your Breakeven Point

Now that we’ve demystified the breakeven point, let’s set some goals to get there:

1. Lock in a specific breakeven target: Clearly define your breakeven point in terms of units sold or revenue generated. This becomes your financial milestone, a tangible goal to chase.

2. Chunk it down into bite-sized goals: Break your breakeven target into smaller, attainable goals. Set monthly or quarterly targets that align with your overarching objective.

3. Stay on track and monitor progress: Keep a close eye on your sales, expenses, and progress toward your breakeven point. Regularly review your financial statements and tweak strategies as needed.

4. Embrace data-driven decision-making: Harness insights from tracking your progress to make informed business decisions. Analyze pricing, costs, and operational efficiency to optimize profitability.

Additional Tips for SME Business Owners

As an SME business owner, we’ve got a few extra tidbits for you:

1. Embrace a Margin of Safety: Incorporate a buffer in your calculations to account for unexpected changes or fluctuations in costs or revenues. Prepare yourself to handle surprises and ensure your business stays profitable even during challenging times.

2. Price Like a Pro: The breakeven point gives you priceless insights into pricing strategies. By understanding your costs and breakeven point, you can strike the perfect balance between competitiveness and profitability.

3. Cost Optimization: Dig into those variable costs and uncover opportunities for optimization. Carefully analyze direct materials, labor, and other variable expenses to make smart decisions that minimize costs without compromising quality or customer satisfaction.

4. Fuel Growth and Expansion: It isn’t just a milestone; it’s a compass for future growth. As your business evolves, your breakeven point may shift due to increased costs or different pricing strategies. Continually reassess and adapt to pave the way for expansion and make strategic decisions that support your business’s growth trajectory.

Are you trying to achieve financial freedom through your business? Check this next article to know how.

Ready to Supercharge Your Business?

Insight CA Limited is your trusted partner on the quest to unlock your business’s true potential. Our experienced team of Auckland-based chartered accountants and business advisors is here to empower you with the knowledge and insights you need to seize control of your numbers and achieve remarkable growth.

Don’t wait another moment. Dive deeper into the world of the breakeven point and uncover the full range of services that Insight CA offers by clicking here. Let’s embark on this exhilarating journey together, and together we’ll unlock your business’s true potential for financial success and prosperity!

From Dream to Reality: How to Achieve Financial Freedom Through Your Business

From Dream to Reality: How to Achieve Financial Freedom Through Your Business

Financial freedom – it’s not just a buzzword, it’s a powerful concept that can transform your life. It means having the power to make choices based on what truly matters to you, without being limited by financial constraints. It’s about living life on your own terms, pursuing your dreams, and enjoying the fruits of your labour.

When you started your business, you had a vision of creating something extraordinary. You wanted to make an impact, follow your passion, and create a life of abundance. But amidst the chaos of day-to-day operations, it’s easy to lose sight of the bigger picture.

Now, you may be wondering, “How do I get there?” Well, let’s explore a few strategies and real-life examples to guide you on your path to financial freedom.

1. Diversify Your Income Streams:

Picture this: You have multiple streams of income flowing into your business, providing stability and allowing you to explore new opportunities. Take the example of Sarah, a freelance graphic designer. She realised that relying solely on client projects limited her earning potential. So, she diversified her income by creating digital products and launching an online store. This not only generated passive income but also gave her the financial stability and freedom to live life on her own terms.

2. Invest in Your Business and Yourself:

Investment is the key to growth and success. By investing in your business and yourself, you open doors to new possibilities. Let’s look at John, a software developer. He knew that staying up-to-date with the latest technologies would give him a competitive edge. So, he invested in online courses, attended industry conferences, and surrounded himself with industry experts and engaged an accountability partner. This not only enhanced his skills but also positioned him for higher-paying projects, leading to financial freedom. Read this article on how an accountability partner can help you

3. Embrace Technology:

In today’s digital world, technology is a powerful tool for business growth. Embracing automation, digital marketing, and streamlined processes can significantly boost your efficiency and profitability. Laura, a small business owner, leveraged technology by implementing a customer relationship management (CRM) system. This allowed her to manage customer interactions, automate tasks, and provide personalised experiences. The result? Increased productivity, more time for business expansion, and a significant impact on her financial success.

4. Build a Support Network:

They say that your network is your net worth, and it couldn’t be more true. Surrounding yourself with like-minded entrepreneurs and mentors can provide invaluable support, guidance, and collaboration opportunities. Join business communities, attend networking events, and seek mentorship from those who have achieved financial freedom. Together, you can overcome challenges, celebrate successes, and accelerate your journey.

As we wrap up, we want you to take a moment to reflect on your business journey:

1. Why did you start your business, and what does financial freedom mean to you?

2. Are you treating your business as more than just a job, or have you been caught up in the daily grind?

3. How can you diversify your income streams and explore new opportunities within your industry?

4. Are you investing in your business and yourself to foster growth and open doors to financial freedom?

5. How can you leverage technology to streamline your operations, reach more customers, and increase profitability?

6. Have you built a support network of fellow entrepreneurs and mentors who can guide and inspire you on your journey?

Remember, financial freedom is not an overnight achievement.

It requires perseverance, strategic decision-making, and along-term mindset.

It’s about staying focused on your goals, adapting to challenges, and making informed choices that align with your vision.

As we conclude, we want to leave you with one final thought: Your business is not just a job; it’s a pathway to financial freedom.

Embrace the journey, embrace the challenges, and never lose sight of your ultimate goal.

Are you charging enough for your services? Learn how to revamp your Pricing Strategy to help your business! Check this next article.

To help you take the next step towards financial freedom, we invite you to download and explore our exclusive Ultimate Business Blueprint. This comprehensive resource will provide you with the tools and strategies to chart your course, set clear objectives, and create a roadmap for success. It’s a valuable resource that will empower you on your entrepreneurial journey.

Remember, you have the power to shape your own destiny. Your business is more than just a job; it’s your key to unlocking a future of financial freedom. So, let’s dare to dream big, take action, and make our entrepreneurial aspirations a reality!

Ready to take your business to the next level and achieve financial freedom? Contact Insight CA today! Our team of experienced professionals is dedicated to helping business owners like you unlock their full potential. Whether you need assistance with financial planning, tax optimisation, business strategy, or growth consulting, we have the expertise to guide you towards success. Don’t wait any longer to make your dreams a reality. Book your FREE Insights call to schedule a consultation. Let’s embark on this journey together and pave the way to financial freedom for your business!

5 Signs You’re Not Charging Enough: Revamp Your Pricing Strategy Now

5 Signs You’re Not Charging Enough: Revamp Your Pricing Strategy Now

Are you facing the daunting challenge of covering your business costs? Does it seem like no matter how hard you work, you’re barely making ends meet with your current pricing strategy?

We’ve got news for you—it’s a clear indicator that your pricing strategy is falling short. You’re leaving money on the table and hindering your business’s growth potential.

But fear not! In this captivating blog post, we’ll dive deep into the five unmistakable signs that you’re not charging what you’re truly worth. Brace yourself for some eye-opening revelations and, more importantly, practical solutions to help you skyrocket your profits.

So, if you’re ready to break free from the shackles of underpricing and unleash the full power of your business, stick with us. Together, we’ll embark on a journey that will transform your financial destiny and position you as a force to be reckoned with in your industry.

Sign #1: Struggling to Cover Costs

One of the most obvious signs that you’re not charging enough for your products or services is when you find it challenging to cover your costs. Are you constantly feeling stretched thin, barely making ends meet, and unable to invest in essential resources or upgrades? If so, it’s a clear indicator that your pricing structure is not sustainable.

Undercharging not only undermines your profitability but also hinders your ability to reinvest in your business. It can prevent you from improving your offerings, expanding your team, or even adequately marketing your brand. Your business becomes trapped in a cycle of survival rather than growth.

Solution: Conduct a thorough analysis of your costs and expenses, including both direct and indirect expenses. Factor in your time, materials, overheads, and desired profit margin. By understanding your true costs, you can adjust your pricing accordingly, ensuring that every sale contributes to your financial stability and growth.

Sign #2: Lack of Perceived Value

Perception plays a crucial role in pricing. If customers perceive your products or services as cheap or low-quality due to a lower price tag, it can harm your brand’s reputation and erode trust. People often associate higher prices with superior value, so undercharging may inadvertently convey a lack of confidence in your offerings.

If your customers constantly question the value they receive compared to what they pay, it’s a strong signal that you’re not charging enough. Your business deserves to be recognised for the quality and value it delivers, and pricing should reflect that.

Solution: Assess the unique value proposition you offer and communicate it effectively to your target audience. Showcase the benefits, outcomes, and solutions your products or services provide. Educate your customers on the value they receive, highlighting the ways in which your offerings stand out from the competition. By effectively conveying the value you bring, you can justify higher prices.

Sign #3: Overwhelming Demand and Limited Capacity

Do you find yourself overwhelmed with a never-ending influx of customers or clients, yet unable to meet their demands due to limited capacity? If you’re constantly stretched thin, working long hours, or struggling to keep up with orders, it’s a sign that you may be undervaluing your time and expertise.

Undercharging often leads to excessive demand without the corresponding ability to scale your operations. This can lead to burnout, compromised quality, and missed growth opportunities.

Solution: Evaluate your current workload and capacity realistically. Determine the maximum number of clients or customers you can serve effectively while maintaining quality standards. If demand exceeds your capacity, consider implementing a tiered pricing structure or raising your prices to balance supply and demand.

Sign #4: Lack of Profitability

Profitability is the lifeblood of any business. If you’re consistently struggling to generate meaningful profits, it’s time to reassess your pricing strategy. Profitability ensures the sustainability and long-term viability of your business, enabling you to invest in innovation, marketing, and improving customer experiences.

If you find yourself working harder and longer hours with minimal returns, it’s a clear indication that your pricing is not aligning with your financial goals.

Solution: Review your pricing model and profit margins. Consider factors such as market trends, competition, and your unique value proposition. Explore opportunities for upselling, cross-selling, or creating premium offerings. By optimising your pricing structure, you can boost profitability and create a solid foundation for future growth.

Sign #5: Attracting the Wrong Customers

Have you noticed an influx of price-sensitive customers who constantly haggle or demand discounts? If your customer base predominantly consists of individuals solely focused on finding the cheapest option, it’s a sign that your pricing may be attracting the wrong audience.

Underpricing often leads to customers who prioritise cost over value. These customers may be less loyal, less engaged, and more likely to jump ship as soon as a lower-priced alternative comes along. They may not fully appreciate the unique benefits and solutions your business provides, instead fixating solely on the price tag.

Attracting the wrong customers can have significant ramifications for your business. It can create a vicious cycle where you constantly need to chase new customers to make up for the lack of loyalty and repeat business. This not only adds strain to your marketing and sales efforts but also prevents you from focusing on delivering exceptional value to your ideal customers.

Solution: It’s time to redefine your target audience and attract customers who value what you offer. Reassess your branding, messaging, and marketing strategies to align with the needs and desires of your ideal customers. Communicate the distinctive value and benefits they can expect by choosing your products or services, emphasising how your offerings solve their pain points and deliver results that cheaper alternatives simply can’t match. By targeting customers who appreciate and are willing to invest in the value you provide, you’ll not only enhance customer loyalty but also increase your profitability.

Congratulations on gaining valuable insights and strategies to revamp your pricing strategy! Now, it’s time to unleash the full potential of your business and propel yourself towards the financial success you deserve.

Ready to take your business to the next level? Contact us now to schedule a consultation and learn how our business planning services can help you achieve your goals and build a resilient business.  

But don’t stop at just knowledge—take decisive action! Reach out to Insight CA today and experience the transformative power of a comprehensive pricing review or a profit improvement meeting. Our team of seasoned experts is ready to dive into your business, analyse your current pricing structure, and uncover untapped opportunities for growth.

Remember, you hold the key to reshaping your business’s financial trajectory. Don’t settle for mediocrity when you can achieve greatness. Seize this moment, take control of your pricing strategy, and unlock the true value of your offerings.

Are you to boost your business’s bottom line? Learn why long term customer relationship is key. Check this next article.

Don’t hesitate! Contact Insight CA now at support@insightca.nz or 09 309 3222 to schedule your pricing review or profit improvement meeting. Let’s ignite the spark of success within your business and embark on a journey towards unmatched prosperity.

Remember, the time for action is now. Take charge of your pricing strategy, leverage your newfound knowledge, and position your business as a powerhouse in your industry.

Contact Insight CA today and let’s rewrite your success story together!

Business Owners: You’re working too hard. Here’s how to fix that.

Business Owners: You’re working too hard. Here’s how to fix that.

As a business owner, it can be all too easy to become overly caught up in the hustle — trying to do everything ourselves, attempting to control every outcome, and working around the clock.

Doing this day after day, however, is taking a toll on us.

We are straining our bodies and minds beyond their limits, leaving us exhausted and numb to the beauty of life beyond our business.

If that wasn’t bad enough, overworking can have far-reaching negative consequences: poor physical and mental health, deteriorating work quality, and broken relationships— all while sabotaging growth efforts within our own business.

But despite these consequences, burnout is still a leading cause of failure in business.

We must remember to take care of our minds, to look after our well-being.

The battles we fight in life, both personal and professional, are won or lost in the mind.

Our lives are always moving in the direction of our strongest thoughts — I firmly believe that what we think today, shapes who we are tomorrow.

So let’s pause and ask ourselves, where are our thoughts taking us?

If our thoughts are taking us on a negative path full of stress and exhaustion, it’s time to take a step back.

Here are a few tips that I will be concentrating on this year to ensure business success and well-being:

Set Boundaries

As business owners, it’s essential to show ourselves the same level of respect we’d extend to a client or partner.

This means being clear about our boundaries and how much time, energy, and resources we can commit at any given moment.

Achieving balance is key for avoiding burnout – knowing when to say no helps us ensure that there will always be something left in reserve for those who matter most!

Striking a healthy boundary between work demands with personal limits allows us to offer quality service while preserving our physical, mental, and emotional wellbeing.

Delegate Tasks

You don’t have to do it all yourself!

Even the most talented of us reach a point where we need help.

The trick is knowing when and what tasks can be outsourced or delegated – freeing up time for more important activities that demand our expertise and attention, while providing excellent value-for-money in return.

So why not make a start this week by giving away something you’d normally spend your valuable hours on?

Identifying which (and how many) tasks are ready for delegation could prevent burnout before it even starts!

Seek Support

There’s no shame in seeking a little help when running your business.

Having someone to lean on for advice and support can be an invaluable resource that helps steer you through especially tough times.

You know the saying: “Walk with the wise, become wise.”

Additionally, you need somebody who truly understands what you’re tackling as they offer advice and cheer on those momentous successes!


As a business owner, it’s important to remember that who you are is just as significant as what you do.

To help ensure success for our businesses and customers, we must dedicate time to self-care.

Personally, I enjoy going on walks with family members and friends – as well as indulging in dinner at new restaurants!

Adding these activities into my schedule helps me recharge every month.

Perhaps for you, it could be yoga or some form of exercise classes and for someone else; reading books, or learning a language…no matter what fuels you best — make sure it goes onto YOUR calendar now.

Don’t let burnout become part of your story: prioritising yourself means honouring YOURSELF and those around you who rely on us business owners daily.

So don’t wait any longer – it’s time to fight for what matters most!

Take charge of your life and make the most of every moment.

Make today the day you take a step towards reclaiming yourself, your business, and your life!

Let’s make sure that, this year, our minds are our strength!

You can do it — I believe in you!

“Coach me and I will learn. Challenge me and I will grow. Believe in me and I will win”.

Let’s go out there and win this battle together!

Best wishes for a successful 2023!

Having the right mindset can help you achieve massive success in you business. Get your mind right towards your business by reading this next article!

Are you struggling to make your business work?

Insight CA Limited is a team of experienced Auckland-based chartered accountants and business advisors who can help. We’ll give you the power to see what’s really happening in your business, so you can take control and start making progress. Click here to learn more about how we can help you achieve your goals.

12 New Year’s resolutions to help you build a healthier business

12 New Year’s resolutions to help you build a healthier business

Welcome to the New Year, Entrepreneurs!

It’s time to make a plan for how you can make this year your best yet in business.

One of the best places to start is to create twelve key objectives to focus on throughout the year and help your business become as strong as possible.

Each resolution may seem insignificant on its own, yet collectively they can pack a powerful punch!

Let’s jump right in and look at twelve resolutions you can make to help you build a healthier business this year.

1. Create a written business plan – a roadmap of where you want to be in the next 3-5 years – and it will help guide you on your journey to success

Learn more: Download the Ultimate Business Blueprint

2. Set measurable business goals that you can track and tweak throughout the year

Learn more: Proven tips in goal setting this year

3. Create a budget and stick to it! It’s important to plan ahead and keep track of your finances by setting aside funds for different purposes in advance, like taxes or debt payments

Learn more: Three essential pillars for guaranteed business success

4. Uncover the power of your numbers. Take time to understand your business finances and make sure you are taking full advantage of all the tax breaks and incentives available

Learn more: Key financial terms to understand your business better

5. Invest in an accountability partner – having someone to hold you accountable and provide motivation can help make sure you stay focused on your goals

Learn more: Three essential pillars for guaranteed business success

6. Implement an effective sales process – this will help increase conversions and ultimately drive more revenue for your business

Learn more: Business Owners: How to add value and help people buy

7. Leverage the power of networking – having a strong network is key to growing your business, so make sure you are taking advantage of all available networking opportunities

Learn more: Best strategies to improve your cashflow

8. Develop a customer loyalty program to build brand loyalty and drive repeat business

Learn more: 4 secrets to increase sales without spending more money on ads

9. De risk your business – Take time to understand what risks exist in your business and develop plans on how to mitigate them. Take our free survey below.

Learn more: Business Risk Survey

10. Make sure you’re leveraging the right technology – it will help streamline processes, automate certain tasks and make data more accessible

Learn more: Leveraging your technology

11. Take care of yourself. It’s easy to forget the importance of self-care when running a business

Learn more: How your mindset can help you achieve massive success in your business

12. Celebrate successes – take the time to recognise when you hit milestones and give yourself permission to be proud of your accomplishments! And don’t forget to share your wins with colleagues, friends and family – it will help you build momentum and stay motivated.

Take advantage of the New Year and give your business the fresh start it deserves.

Make 2023 the year you commit to building a healthier business with these
12 New Year’s resolutions!

By following these resolutions, you can build a healthier business and start the New Year off right.

With a little bit of hard work, dedication and the right tools at your disposal, you can create the business of your dreams.

Let’s make it happen! ✨👊💪✨

Ready to get started?

Kick start your New Year’s resolutions now by booking a free consultation with one of our experts!

Let’s take 2023 by storm!

Insight CA Limited – Helping Business Grow

Are you struggling to make your business work?

Insight CA Limited is a team of experienced Auckland-based chartered accountants and business advisors who can help. We’ll give you the power to see what’s really happening in your business, so you can take control and start making progress. Click here to learn more about how we can help you achieve your goals.

The #1 tool trusted by successful business owners

The #1 tool trusted by successful business owners

While Christmas festivities may be taking up your attention right now, the New Year is a great time to focus on business planning.

Business planning constantly gets brushed aside when sales are booming and there are a myriad of other urgent deadlines taking up our attention.

It never feels urgent, especially when sales are strong and you’re dealing with challenges like finding new staff or product shortages.

But, a well-crafted business plan can be your ticket to success – and I’m not just talking about a one-way ticket either!

You don’t have to be a rocket scientist to know that laying out your business’s long-term goals is the obvious way to stay on track.

But it’s one thing knowing what professional steps you need to take and another actually taking them!

That’s why having a business plan in place will save you time, money and headache in the long run.

It can help you answer all of those tough questions such as:

  • What do I really want from my business?
  • What are my priorities?
  • How can I achieve them?

Paired back to its essentials, a business plan identifies:

1) The goals you’re setting and how they align with your overall business vision

2) How you plan to achieve these goals

3) Strategies and tactics for achieving them

4) What resources are required, such as people, marketing budget etc

5) Who is responsible for the implementation of each element

6) How you will measure success.

By having a clear plan in place, you’ll know exactly what needs to be done and when which will help keep you focused on your highest-value activities.

So why not take some time during this holiday season to get ahead and start crafting your business plan for 2023?

Make it a priority in your list of resolutions; we guarantee it will be worth the effort!

Helpful resources:

1) How to build a best practice through planning – A Case Study

2)Time to review 2022 and Create a Business Plan for 2023

3)Client Testimonial: Business Planning and Cash Flow Forecast

4)What a business plan can do for you and how to use it

Happy Holidays and Best Wishes for the New Year! 🙂

Insight CA Limited – Helping Businesses Grow.

P.S Don’t forget to grab our free business planning template to help get you started. It’s a great way to get the ball rolling! Download your copy here, or if you would like to skip ahead and talk to one of our business planning experts, book your free call now!

Are you struggling to make your business work?

Insight CA Limited is a team of experienced Auckland-based chartered accountants and business advisors who can help. We’ll give you the power to see what’s really happening in your business, so you can take control and start making progress. Click here to learn more about how we can help you achieve your goals.

Tyrone and Natasha uncovered the secret behind every great business. Now you can too.

Tyrone and Natasha uncovered the secret behind every great business. Now you can too.

Tyrone and Natasha had always been enterprising people. They met in their early twenties, each working for a company that they didn’t feel was giving them the respect they deserved, so they quit and started their own.

Unfortunately, while successful in the eyes of everyone that beholds them, they knew that all they really had done was create themselves a job.  They were back to where they started, working long hours with little time for themselves.

Tyrone and Natasha were stuck in a vicious cycle, and they knew it. But they didn’t know how to break out of it.

When we first met with Tyrone and Natasha, it was clear that they had different goals and concerns about the business’s performance.

Tyrone was certainly qualified and passionate about his trade, and Natasha clearly had a basic understanding of administration – but not enough to run a business without assistance.

It also became apparent that they had different ideas about what their business should be offering its clients. Tyrone saw the business as being all about providing a high-quality service, whereas Natasha was more concerned about the bottom line and wanted to keep costs down.

After several meetings and some very frank discussions, Tyrone was excited about the prospect of where the business could be headed.  Natasha, however, like many business owners, was still resistant to the idea of paying for professional services – believing that she could save money by doing it all herself.

We helped Natasha realise that while true, this wasn’t currently working and was, in fact, holding the business back from achieving its potential.

Today Tyrone and Natasha’s business is thriving. They’re making more money than ever before; in fact, profits have increased by a massive 133% in the last six months alone.  All because they uncovered the secret behind every great business, that they couldn’t do it all alone. They needed to surround themselves with expert insights that could help them take their business to the next level.

And that’s what we did. We helped them align their goals by implementing a business plan – something Natasha would never have invested in before and gave them the insight they needed to make their business thrive.

If you’re like Tyrone and Natasha and you’re struggling to take your business to the next level, we can help. We offer a range of services designed to help business owners just like you grow their businesses and achieve their goals. So, what are you waiting for? Get in touch today, and let’s see how we can help you turn your business into a success story.


Looking for other resources to help you grow your business? We recommend reading about Matt’s experience next.

Are you struggling to make your business work?

Insight CA Limited is a team of experienced Auckland-based chartered accountants and business advisors who can help. We’ll give you the power to see what’s really happening in your business, so you can take control and start making progress. Click here to learn more about how we can help you achieve your goals.

The Smart Way to Raise Capital: A Comprehensive Guide for Business Owners

The Smart Way to Raise Capital: A Comprehensive Guide for Business Owners

If you’re a business owner looking for ways to raise capital, “The Smart Way to Raise Capital: A Comprehensive Guide for Business Owners” is the perfect resource for you.

As an ambitious entrepreneur seeking to expand your operations, it’s no secret that most businesses need to raise capital at some point in their journey, regardless of whether they’re just starting out or have been around for a while.

This comprehensive guide will explore some of the best ways to raise capital for your business, providing you with valuable insights to take your business to the next level.

First things first, it’s important to consider all the options available to you. Before seeking outside capital, ask yourself if there are any other ways you could raise money. Do you have any personal assets or savings that could be used? Is there any unused equipment or machinery in your company’s portfolio that could be sold for cash? These are all good places to start before taking on more debt.

Once you’ve explored all your options, it’s time to determine how much money you need. This will help you focus your efforts and avoid borrowing more than you need, which could lead to financial stress and difficulties paying back loans.

Now let’s dive into the different ways you can raise capital for your business.

Debt Capital

This is the most common form of raising capital and involves borrowing money from a bank, friends, or colleagues. It could be short-term funding like an overdraft for extra stock, or longer-term loans for buying new equipment or a building.

Before borrowing any funds, it’s important to double-check if you really need cash or if there are other ways you could grow your business. For example, could you explore new markets by working alongside a partner business?

Equity Capital

If you require more capital than you can raise or borrow, you may wish to sell part of your business in return. The main providers of equity capital are angel investors and venture capitalists.

Angel investors are usually other business owners who are willing to invest in your business in exchange for a return on their investment, some equity, or both. They’re usually keen to invest at an early stage, which can help with your start-up, and they bring their own experience to the table, which is knowledge you should take advantage of.

On the other hand, venture capitalists are investment companies or fund managers who provide cash in return for part-ownership of your business. However, they’re typically looking to invest larger sums of money, which could be above and beyond what you need, and their requirements are much tougher than angel investors.

Other Forms of Capital Raising

Government assistance is also a way to raise capital for your business. It’s well worth checking out whether or not your business qualifies for government funding, mostly in the form of grants.

Corporate investors may also invest in smaller businesses that they have a stake in seeing grow and expand.

Crowdfunding is also growing in popularity, where online capital-raising forums profile businesses seeking capital and rely on the online investor network to raise the capital required.

Ready to take your business to the next level? Contact us now to schedule a consultation and learn how our business planning services can help you achieve your goals and build a resilient business.  

Preparing Your Business for Raising Capital

Regardless of where you get the capital from, the more prepared you are, the better. Here are some tips to help you present a strong business case:

  • Speak to advisors like your business banker, lawyer, business advisor, and chartered accountant for advice and contacts.
  • Get your processes and systems running smoothly, monitor your KPIs, and demonstrate how you’re providing an excellent customer experience.
  • Highlight what makes you stand out and demonstrate how you’ve protected your IP.
  • Show that your team is experienced, skilled, and ready for the journey.
  • Consider the risks and make sure you’re comfortable with the equity option.

So there you have it, raising capital can be a critical step in growing your business, and exploring all of your options is key to success. By taking the time to consider every possible source of funds, you’ll be better equipped to make the right decisions for your business.

Remember, it’s not just about finding the money you need but also about preparing your business to present a compelling case. With the right strategies in place, you can set your business up for success and position it for growth.

So, take the time to explore your options, prepare a strong business case, and be confident in your pitch. With the right mindset and approach, you’ll be on your way to securing the capital you need to take your business to the next level.

Are you a business owner trying to increase your revenue? There’s one big way and we’ll tell you how. Check this next article to know how.

And if you need further guidance or support, feel free to get in touch with our team at Insight CA Limited.

We’re passionate about helping businesses like yours achieve their goals and grow to their full potential. So, whether you’re looking for advice on funding options or need help with financial planning, we’re here to support you every step of the way. Book a Call today to learn more!