When Alex first started his business, he was so excited. It was a dream come true to be working for himself finally. But it was also a little intimidating because he knew he had a lot to learn.
At times Alex felt like people in his inner circle didn’t understand why he had taken the risk to start up his own business. They would ask him questions like, “Why don’t you just go back to your old job?” or tell him “I don’t know how you do it; I could never put myself out there like that.”
He was confident in his ability to succeed where others had failed.
After all, he had the drive and the determination to make his business a success.
However, he soon realized that being a successful entrepreneur is not just about having a good idea or a great product; it’s also about being able to execute that idea and overcome challenges.
Alex was worried about cash flow, he wanted to make big profits and grow his business, but he struggled to wrap his head around all the figures on his balance sheet.
“What are the things I need to record?”
“What are the numbers to watch out for?”
“What do these numbers even mean?”
These questions haunted Alex as he browsed online and looked for answers, but it seemed the more he looked, the more questions piled up.
He couldn’t make proper considerations when making financial decisions because he didn’t know what he needed to consider and the justification behind them.
Despite all of the things he knew he had to learn, Alex saw one thing clear. He knew he needed to reach out for help if he wanted to increase his chances of success.
That’s when we met Alex.
At first, he was a little hesitant to open up and share his struggles with us.
“I don’t want to look like I don’t know what I’m doing,” he said.
But we assured him that everyone goes through these challenges when they’re first starting out, and that there’s no shame in admitting that you need help.
We started working with Alex and guiding him through the financial challenges he was facing.
Alex also quickly realised the value in outsourcing his administrative tasks, bookkeeping and tax and compliance needs to us was cheaper than him actually doing it himself.
He often jokes that his business model is very similar to that of a fast food restaurant- low cost, high volume and efficient. This has allowed him to scale his business rapidly and achieve great success. Who knew that being lazy could be so profitable?
Alex now engages with us monthly to review his financials, strategise for growth and discuss any new challenges he’s facing.
We also showed him how to make financial decisions based on sound justification instead of gut feelings.
So, if you’re new in business like Alex, thinking about starting your own business someday, or if you know someone who is, be sure to encourage them (or yourself) to reach out for support and guidance. It’s one of the smartest things you can do to increase your chances of success!
We offer a no-obligation, free initial consultation to discuss your business goals and aspirations.
Let’s have a quick chat so we can address your questions with expert advice.
Click the button below to book your free consultation.
If you want to start learning about your business finances before you reach out to us, we recommend reading this article next!
Are you struggling to make your business work?
Insight CA Limited is a team of experienced Auckland-based chartered accountants and business advisors who can help. We’ll give you the power to see what’s really happening in your business, so you can take control and start making progress. Click here to learn more about how we can help you achieve your goals.
