Running a Successful Business: 3 Highly Effective Tips for Entrepreneurs

Running a Successful Business: 3 Highly Effective Tips for Entrepreneurs

It’s challenging enough being a entrepreneur; even more so, when you have to deal with endless issues day after day.  That is why I have put together a list of 3 highly effective tips for running a successful business.

Nail The Sales

Your business won’t last very long if you don’t have regular sales coming in. So, the first tip to running a successful business is to build up a strong client base that want to buy from you again and again.

You then need to take it a step further and examine your finances as a whole. It is great to have money coming in, but what is then going out and when is it happening?

Have an understanding of your cashflow so that you have the right amount of money in your account at the right time of the month… every month. To help you do this, it can be really helpful to have both a budget of your earnings and expenses, as well as a forecast of what you expect to happen each month.

Both of these documents (and the sound advice of your business advisor or accountant) will help to make sure you nail the sales in the right way.

Effective Marketing

Secondly, Marketing is going to be an essential component of generating those consistent sales and strong cashflow, which is essential for running a successful business. Without it, people may not even know who your business is or what you offer. So, it is important to get the word out there.

In saying that, not all marketing is created equally. You want to use the channels that you can measure and show a good return for your business. For example, there is no point paying to advertise in the newspaper if your clients are all on Facebook. They wouldn’t see the advertisement and it would just be a waste of your heard earned dollars. Instead, select the channels that will connect with your ideal client.

Remember that marketing does not only include paid advertising. It also includes encouraging word of mouth referrals, building strategic partnerships with complementary businesses, offering special deals like free shipping or a gift with purchase, and staying in touch with your past, present and prospective clients via email.

All marketing really encompasses is creating brand awareness and generating leads for your business. You can then convert those leads into paying customers.

Customer Loyalty

One of the most effective techniques for building consistent sales and delivering successful marketing is generating customer loyalty.

Loyal customers return to your business time after time as they know they will get great service and a quality end product. That means they deliver consistent cash into your business and prevent the need for you to constantly source new customers – cutting down on your marketing spend.

The most basic ingredient for customer loyalty is great customer service. Remember that every interaction with your clients and prospects is a chance to impress them. Always be friendly and helpful and ensure that you deliver on your promises.

You can then build on that loyalty by offering great incentives. Customer loyalty cards, referral bonuses, VIP specials, and a customer guarantee will all help to build further loyalty and turn your customers into your biggest raving fans.

A Success Story

Here at Insight CA, we have a wide range of clients that we offer business advisory and accounting services to. We recently helped one of our clients boost his business with some strategic marketing techniques.

Being a franchise owner, they had simply relied on the franchisor to do all of their marketing for them in the past. This was producing inconsistent results as none of the marketing was targeted.

They have now brought their marketing in house. With a few simple tweaks, our advice has already started generating results and it has only been a couple of weeks.

Stocking a luxury hire product, they needed to ensure they were engaging in the right circles. So, they are now utilising in person networking events, expos, email, and targeted Facebook advertising to reach their ideal clients. Now, they are intentionally drawing clients to their business.

They have also attended a course to get back to the basic fundamentals of selling and have implemented a CRM database that allows them to track everything in their business.

These simple changes have increased their sales and visibility in the marketplace. All by focusing on the right areas of sales, marketing and building customer loyalty.

Click here to read more success stories from happy customers.

If you would like to boost your business too, then get in touch with Murray Phillips Author of Starting a Business, Growing a Business and Founder of Insight CA.   For every call booked, Murray will give you a Free copy of his book Starting a Business, Growing a Business. Also, If you need an accountant in Auckland – feel free to reach out.  Don’t hesitate!, book a call now

Are you struggling to make your business work?

Insight CA Limited is a team of experienced Auckland-based chartered accountants and business advisors who can help. We’ll give you the power to see what’s really happening in your business, so you can take control and start making progress. Click here to learn more about how we can help you achieve your goals.

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